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Rent Collection via ClearNow is More Cost Effective Than Credit Cards for Rental Property Owners
By Anonymous Durham, NC, April 24, 2002 – In her article, “Visa Aiming Rent-Pay Service at Landlords,” published on April 11, 2002, AmericanBanker.com writer, Lavonne Kuykendall, writes that although Visa USA is trying to introduce credit cards to the apartment rental industry, property owners may want to think again before agreeing to accept them for rent payments. With Visa USA charging on a percentage basis, their merchant fees can be quite high (around 2.5% to 3% of rent amounts) thus making credit cards a less attractive means to collect rent. Compared to credit cards, ClearNow, Inc.’s automatic rent collection service is a cost-effective tool that saves landlords and property managers time and money. ClearNow automatically debits resident rents on a specific day each month and directly deposits these rents to the property’s checking account.
Because of the high merchant fees associated with credit cards, Visa USA’s strategy is to sell the concept to large properties that control thousands of apartments. However, according to the US Census, individuals own the majority of residential rental property - with the average ownership of rental property being one to five units. ClearNow enables all landlords and property managers to save time and money regardless of size. ClearNow eliminates trips to the bank, provides owners and managers faster access to funds, and relays prompt notification of residents who have paid.
Most importantly, ClearNow offers reasonable flat fee “pay-for-usage” pricing. “The ACH payment network is by far the most cost-effective and trusted way to electronically transfer rent from a resident’s checking account to his/her property’s checking account,” said Justin Yung, Vice President of ClearNow, Inc. “Compared to credit cards which bill on a percentage basis, ACH payments are significantly less expensive and are billed on a flat-fee basis.” ClearNow starts at just $14.95 for the first resident. Each subsequent resident is just an additional $1.80 per month. In comparison, a 3% credit card fee on a single $1,000 rent would be $30.00.
Robert Cain is publisher of Rental Property Reporter, a newsletter for apartment managers who own and manage less than 10 units. He does not believe credit cards will catch on in the small owner market. In addition to the high merchant fees, he believes landlords may face difficulty in qualifying for merchant status to accept credit cards.
This article courtesy of http://www.scubarents.com/.
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Rental Properties can Collect Rent Automatically from Tenants with ClearNow
By Anonymous FOR IMMEDIATE RELEASE:
CONTACT:
Ryowon Kim
ClearNow, Inc.
Tel: (919) 620-6674
Fax: (919) 620-6675
Ryowon@ClearNow.com
www.ClearNow.com
Durham, NC, August 27, 2001 – ClearNow, Inc. announced today the general availability of its automatic rent collection service. It simplifies the process of electronically debiting rents from tenants’ bank accounts. Based in Durham, North Carolina, ClearNow, Inc. is a pioneer in easy-to-administer Web-based Automated Clearing House (ACH) payment solutions for the rental housing market.
With ClearNow, property managers and owners can achieve all the benefits of automatic rent collection – (1) increased tenant convenience, (2) a reduction in late payments, and (3) time savings – without the administrative and technical complexities involved when dealing with the ACH payment network.
“The ACH payment network is by far the most cost-effective and trusted way to electronically transfer rent from a tenant’s checking account to his/her property company’s checking account,” said Justin Yung, Vice President of ClearNow, Inc. “Compared to credit cards which bill on a percentage basis, ACH payments are significantly less expensive and are billed on a flat-fee basis.”
“Until now, using the ACH payment network has required the extensive set-up and learning of ACH software. Today with ClearNow, the whole process has been dramatically simplified. With ClearNow, there is no complicated software for the property manager to install and learn. And, property managers do not have to remember to transmit files back and forth with a bank every month. Using ClearNow, the property manager simply inputs the rent amount and lease expiration date for an enrolled tenant in the property manager’s online ClearNow account. Each month, ClearNow automatically handles the fund transfer.”
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How to Find Prospects That BUY!
By Robert Imbriale One of the questions that comes up most often in my business is this; “Where do you find high quality fresh, responsive prospects?” And then I hear the next series of questions; Do you buy them? Do you rent them? Who do you buy or rent them from? How do find out who has them in the first place?
Although the answers to these questions are not complicated, they can be a little overwhelming to the uninitiated. So, let’s take it step-by-step and you’ll see, there really is nothing to it!
There are dozens of ways to find prospects, and there are companies all over the place that would be more than willing to sell you as many prospects as you could ever want and/or need!
Prospecting is a "buyer beware" type of business so let me share with you some of the things you need to know about buying prospecting leads so that your money is well invested and that you get the results you are seeking.
Let's start by getting clear on what a "good" prospect really is. To begin with, I like to ask myself the question, "Who is already doing business with my prospects?" To answer that question means that I have to be crystal-clear on who my ideal prospects are.
When I bring this up in my seminars, I'll always ask, "Who is your ideal prospect?" And very often I get people telling me that "EVERYBODY" is their ideal prospect! Now, I can’t speak for you, but what I do know is that there is not a single product or service in existence that EVERYBODY buys, has bought, or will buy! You may think that everybody “needs” your product or service, and while that might be partly true, remember, people only buy what they “want” not what they “need.”
What you do want to find out is what publications your ideal prospects read? For instance, if you sell Internet Web sites, you may want to go after people who have a business, or who may be planning to start a business. You'll find these people read certain magazines, newsletters, and that many of them frequent certain types of web sites.
You may also find many of these people have certain other things in common. They may earn more than $100,000/year, for example, or they may drive certain types of cars, they may own homes worth more than $250,000, etc. These items are known as “demographics.”
This is a big word that really only means that we have created a group of names based on some data such as average household income, average age, average home purchase price, etc. Demographics, in short, are simply another way to segment out your perfect prospects.
When it comes to buying prospects, you have some choices to make. Do you want to spend a lot of money per name and get a better quality lead and likely a much higher response rate, or do you prefer to spend less money, get more names and get a lower response rate?
Here's the difference. You can rent a "compiled" list of prospects for very little My favorite lists are subscriber lists. Think about this. A person who pays money to a magazine to receive the publication each month is serious about that topic. So serious, they were willing to drop their own money to get access to the information contained in the publication. This very publication may well rent out their subscriber list to advertisers just like you.
Subscriber lists cost more money per name and deliver significantly better results because the names are simply qualified at a higher level. In other words, it’s a very good bet that a person who subscribes to a home business magazine has a serious interest in working from home. Now if you sell a product or service that benefits a home office professional, you’ll find that this list would be a very good choice for your mailing.
To get your hands on a subscriber list, simply call the publication. They will either rent you their list directly or they will have you call their list broker who will arrange for you to use the list.
List brokers typically handle all types of mailing lists. They have compiled lists, they have subscriber lists, and they have access to hundreds of databases. And, the best part is that you can get a FREE consultation with a list broker.
Just call them up, tell them what you want and they will prepare a customized list selection for you. The more specific you are about what you have to offer and who your best prospects are, the better results your list broker will deliver to you.
Once you choose your list, or lists, have them send it to you and you are ready to do your mailing. Typically, you can get your mailing list in a few days, or sometimes, you can even get it over the Internet so you can print out your own labels on your own printer.
It's really a lot easier than you'd think and it will help you build your business lightening fast! Remember, you can support your web marketing with traditional marketing for fast results. And it’s not a bad thing if your first attempt didn’t produce the results you were seeking. Make a change to your headline and your offer and do some more mailing!
One thing that I have learned, which has served me very well over the years, is that successful people never give up! That’s right, they may not succeed on their first attempt, or even their 50th attempt, but they keep at it until the get the results they seek.
True success is a matter of persistence. I can guarantee you that you’ll never produce a single result if you never take the first step, so pick up the yellow pages or your favorite magazine and make some calls to find out what mailing lists are available to you. This may very well be your first step on your way to a million dollars or more in profit!
Robert Imbriale is an internationally known Internet Marketing Expert who has helped sell well over $100 Million in products and services over the Internet. He is the author of several books, a professional speaker, and is President and CEO of Ultimate Wealth, Inc. For Free copy of his book, “Internet Marketing Secrets” go to http://www.ultimatewealth.com
money usually about a nickel a name. These lists are compiled from many data sources, and may or may not be ideal for your offer. In other words, the list is compiled using a loose set of criteria and the names on that list may be very interested in your, or may only hold a casual interest, or even no interest at all. You will have no way of knowing this in advance without actually testing the list with your mailing.
This article courtesy of http://www.scubarents.com/.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.
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