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Rent-Direct.com Launches Rent-DirectLandlords.com a New Marketing Service for Metro NYC Landlords

By Anonymous

New York City, NY July 28, 2004 -- Rent-DirectLandlords.com, a new web-based service by Rent-Direct.com, gives landlords with rental apartments in the Metro NYC area the ability to market
their listings with tremendous reach and greater ease.

The main feature of the new website is the Landlord Showcase, a service that offers maximum exposure of listings to Rent-Direct.com’s monthly pool of 25,000 users.

"Rent-DirectLandlords.com's Landlord Showcase service empowers landlords to maintain complete, up-to-the-minute control of their available rentals while maximizing the exposure of their properties to our active marketplace of qualified, potential tenants," explains Ralph Barcocas, Senior Vice-President of Rent-Direct.com.

The Landlord Showcase

The Landlord Showcase gives landlords access to a private, password-protected account on Rent-DirectLandords.com where they can utilize Rent-Direct.com's One-Stop Listing Service and get added advertising exposure via a Landlord Showcase Ad.

One-Stop Listing Service Tools Include:
*    Comparative Market Analysis and Neighborhood Average Prices Reports
*    Traffic Monitoring Report—tells you how many people view your listing information details
*    Renter Incentive Options—a full menu of promotional suggestions to offer prospective renters
*    Real-Time Updating of Listing Information
*    One-click Viewing of Listings on the Web—see listings as the prospect will see them
*    Broker Update Alert—simultaneously notifies a landlord’s list of brokers of new apartment listings and updates

The Landlord Showcase Ad

Landlords can maximize the exposure of their available rentals to a broader base of potential renters with a Landlord Showcase Ad. Similar to search results on Internet search engines, Landlord Showcase Ads appear at the top of page one in Rent-Direct.com's Featured Listings search results pages—instantly attracting more attention. Renters clicking on Landlord Showcase Ads gain access to an exclusive list of the landlords’ available units matching the client’s search profile.

"As a professional property manager, my time is valuable," says Rose Dass, Residential Rental Manager for Time Equities, Inc. "Rent-DirectLandlords.com is a great tool for managing my listings. It’s user-friendly, functional and it generates many phone calls from rental prospects."

Maximum Marketing Value

Landlords utilizing the new service are supported by Rent-Direct.com’s number-one ranking on major search engines like Google™, Yahoo!™, MSN® and AOL®, and via its national and local partnerships with RENTNET.com®, Apartments.com™, NewYork.com, NYC.com and a twice daily listings upload to NYTimes.com.

As part of the launch of Rent-DirectLandlord.com, the company is offering all qualified landlords and management companies a 30-day trial of its Landlord Showcase service. For more information visit Rent-DirectLandlords.com.

About Rent-Direct.com

Rent-Direct.com and Rent-DirectLandlords.com are online divisions of Apartments Illustrated, Inc., a fully licensed Apartment Information Vendor. As the leading provider of no-fee-apartment information in the New York metro area for nine years, Rent-Direct.com is committed to permanently changing the way everyday people rent apartments by replacing the need for a broker with easy to use, information rich, cost-effective apartment finding and listings management resources. More than 300,000 people a year visit Rent-Direct.com to find an apartment and more than 3,000 landlords currently list their apartments on Rent-Direct.com.

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